Fashion Gaming Fervor in Brazil: Q4 2020 Insights

The final quarter of 2020 painted an interesting picture for fashion-themed mobile games in Brazil. Sensor Tower's data showcases the performance of the top 5 fashion games, providing a glimpse into the preferences and engagement levels of Brazilian gamers.

Covet Fashion: Dress Up Game, despite being a veteran in the genre, showed fluctuating download numbers starting from 24K in late September to a dip of approximately 5.6K in late October, and rising again to 9.5K in the festive week of December. Weekly active users followed a similar pattern, peaking at 79K in late September and settling at around 64K at the year's end.

Project Makeover made a splash with its November release, amassing an impressive 349K downloads in its debut week. The game sustained high interest with downloads peaking at 460K in the final week of December. Its weekly active users skyrocketed from 158K in mid-November to over 532K by the year's close.

Super Stylist Fashion Makeover maintained steady revenue throughout the quarter, with a notable increase to 4K USD in the first and last weeks of December. Downloads for the game saw an upward trend, reaching over 102K in early December, while weekly active users remained substantial, though they saw a slight decline from 750K in early October to 600K by the end of December.

Diamond Diaries Saga experienced modest revenue growth, with earnings reaching 1.2K USD in the final week of December. The game's downloads varied, with a notable spike to 165 in mid-October, while weekly active users hovered around 5K-7K throughout the quarter.

Lady Popular: Dress up game showed a consistent revenue stream, with a peak at 769 USD in mid-December. The game's download figures remained relatively low, with a slight increase to 64 in the last week of December. Weekly active users saw a slight dip from 32K at the start of the quarter to around 20K at its end.

For more detailed insights and data, Sensor Tower's platform is the go-to resource for understanding app performance and user trends.